LuxeTick
A new era of timepiece exploration
Problem Overview
Current watch shopping experiences often suffer from complex navigation, non-intuitive interactions, and cognitive overload, causing user frustration.
UX research synthesis
Discovery: Research & Analysis
To comprehend watch shopping preferences, I created proto personas of 2 college students, 1 businessman, and 1 fashionista, exploring their current watch purchasing behaviors, experiences with Mixed Reality, and expectations from a Watch Shopping App. With diverse perspectives in mind, qualitative data was analyzed to identify common themes and preferences. The findings guided recommendations for app features catering to the unique needs of this varied user group, informing the subsequent design phase.
Through extensive user research and analysis, I gained a deep understanding of users' behaviors and needs when it comes to shopping for watches in a mixed reality headset. By studying their preferences and pain points, we can identify key areas for improvement and tailor the app accordingly. This research-driven approach ensures that the final product will effectively meet users' expectations and provide a seamless shopping experience.
Design: Concepts & Sketching
The design phase was driven by crucial insights gathered from user personas, emphasizing a unanimous desire for an easy-to-use Watch Shopping App. Prioritizing ease of use and optimizing cognitive load, I conceptualized minimalist and user-friendly design approaches. Sketching focused on simplicity and elegance, resulting in initial designs for key screens tailored to the preferences of our identified user personas.
Develop: Prototyping
During the development phase of the Watch Shopping App, I embraced a structured prototyping approach, crafting low to high-fidelity prototypes. Iterative feedback was gathered based on thorough research and analysis, incorporating insights from our envisioned user personas - representing 2 college students seeking affordability and style, 1 businessman desiring professionalism and luxury, and 1 fashionista with a penchant for unique and stylish designs. This feedback loop was driven by insights gained through comprehensive research, ensuring that the prototypes were refined with a primary focus on optimizing ease of use and cognitive ergonomics.
Test: Validation, Usability, Feedback
Post-usability testing for the Watch Shopping App revealed a notable issue: the absence of a dedicated review section. Additionally, the bright red sale sign distracting, impacting the overall user experience. These observations emphasize the importance of refining navigational elements and visual aspects to enhance the app's usability and user satisfaction. Continuous user-driven updates and refinements are being considered to address these identified challenges.
Replacing this with a detailed review section
In the iterative design phase of the Watch Shopping App, adjustments were made based on user feedback and usability testing results. A significant refinement involved changing the initial description section to a dedicated review section, addressing the absence of valuable user reviews. Additionally, users found the bright red sale sign distracting, impacting the overall user experience. To optimize visual comfort, I adjusted the brightness, making the sale sign less vibrant.
Design: Iteration
Solution & Impact Overview
The conclusive solution for the Watch Shopping App integrated vital changes identified during testing, focusing on refining navigation and optimizing cognitive load. Emphasizing ease of use and visually appeal, the updated version aligns seamlessly with core principles, ensuring an improved user experience and heightened satisfaction.
