Splurge
A redefined vision of home decor
Problem Overview
Existing home decor landing pages encounter obstacles like outdated interfaces, limited product visibility, complex navigation, and a deficiency in presenting a visually captivating experience.
Discovery: Research & Analysis
My investigation into existing home decor landing pages revealed common challenges like outdated interfaces and complex navigation. User reviews, competitor analysis, and industry trends emphasized the need for a redefined online presence. Splurge aims to address these issues by offering an intuitive, visually captivating, and user-friendly platform, setting a new standard in the home decor industry.
Design: Concepts & Sketching
In the design phase for Splurge's responsive landing page, I leverage insights from our research to craft actionable solutions. Addressing identified challenges such as outdated interfaces and complex navigation prevalent in existing home decor landing pages, my primary focus is on simplicity and user-friendly interfaces. This phase is dedicated to translating research findings into tangible design concepts that prioritize a streamlined and visually engaging experience. By addressing the shortcomings observed in the current online home decor landing page landscape, I aim to lay the groundwork for a prototype that ensures a positive and efficient user journey on the Splurge platform.
Develop: Responsive Layout
In the development phase for Splurge's responsive landing page, my focus is on bringing the design concepts to life with a robust and adaptable layout. The emphasis remains on addressing the challenges identified during research, such as outdated interfaces and complex navigation, while ensuring the responsiveness of the landing page across various devices. As I progress through the development phase, the goal is to achieve a responsive layout that not only meets but exceeds user expectations, providing a delightful and accessible experience for individuals interested in home decor.
Test: Validation, Usability, Feedback
In the testing phase for Splurge's responsive landing page, I’ve introduced a significant update by changing the theme color from dark purple to dark green. This alteration is thoroughly assessed through validation checks to ensure technical excellence, usability assessments to enhance user experience, and gathering valuable feedback from our target audience. This iterative process allows us to refine and optimize the landing page, ensuring it meets industry standards, is intuitively navigable, and resonates with users. Ultimately, this color transformation contributes to a compelling and user-friendly experience for those exploring Splurge's home decor offerings.
During the iterative design phase for Splurge's responsive landing page, I have introduced visual enhancements, transitioning from the initial design. Notable changes include a switch to a dark green theme, creating a visually appealing backdrop. To improve user engagement, I've incorporated vibrant accents and carefully curated visuals that showcase Splurge's home decor offerings.
Design: Iteration
Solution & Impact Overview
The responsive landing page for Splurge focuses on refined visuals, streamlined features, and better connectivity between users and home decor offerings. By enhancing the user interface and organizing content efficiently, the updates align with Splurge’s core principles. This results in a more seamless user experience, increased satisfaction, and an effective platform for exploring home decor products."
